Workshops & Presentations

Hands-On Training with Dallin Cooper

The Trust Spiral

How to improve employee, customer, and interpersonal relations through ethical behavior

As Dallin’s flagship presentation and the topic of his upcoming book, The Trust Spiral is part ethics training, part marketing instruction, and part culture development. Based on some of the principles presented by thought leaders like Stephen Covey and Kim Scott, and drawn from Dallin’s own experiences, this presentation will provide simple and actionable steps to increasing both trust and profits in any industry.

Key Takeaways & Details
  • 4 easy to apply principles that will build trust with virtually anyone
  • The role these principles play in your marketing, operations, ethics, and internal communications
  • How to implement these principles in both your organization and in your personal life
  • The vital role of trust in creating a successful business environment

Dallin has been certified by the NASBA Center for the Public Trust and the Daniel’s Fund Ethics Initiative. These certifications may make this presentation count towards required ethics training quotas.

Length

1 Hour Keynote

4 Hour Training

The Top Digital Marketing Mistakes Small Businesses Make

Instruction on tackling the digital age for small businesses

In this short seminar, Dallin shares the lessons he’s learned from his time owning a digital marketing agency. Most small businesses end up making many of the same mistakes when it comes to online marketing, and this presentation gives clear steps to help business owners and employees correct these mistakes without the need for expensive agency intervention. While this seminar is primarily for service businesses, it can be modified for other industries as well.

Key Takeaways & Details
  • An in-depth outline of the 7 most common marketing mistakes small businesses make
  • How to correct those mistakes yourself, even with a limited budget
  • How these corrections impact your customer, your employees, and your bottom line

While this presentation can be tailored to fit many areas and industries, it is primarily designed to help businesses in smaller cities (smaller here meaning a population of around 100,000 or less).

Length

1 Hour Keynote

Trust As A Marketing Strategy

Trust Spiral principles applied towards marketing and other external communications

Trust As A Marketing Strategy takes the principles covered in “The Trust Spiral” and focuses them specifically on external communication. We’ll explore the role trust plays in marketing, sales, customer support, and PR. This presentation also covers what steps to take to build trust with your customers, and why trust is vital to establishing good word-of-mouth – the most powerful form of marketing out there.

Key Takeaways & Details
  • 4 easy to apply principles that build trust
  • The role these principles play in marketing your organization and yourself on an individual level
  • How to implement these principles in both your organization and personal life
  • Ethical marketing practices and how to avoid slippery slopes

Dallin has been certified by the NASBA Center for the Public Trust and the Daniel’s Fund Ethics Initiative. These certifications may make this presentation count towards required ethics training quotas.

Length

1 Hour Keynote

4 Hour Training

Cultivating A Culture Of Trust

Building the internal channels that lead to an ethical and trustworthy organization

This is the internally focused half of Dallin’s “Trust Spiral” principles, boiled down into a keynote or short seminar. While anyone can benefit from this presentation, it is especially applicable to people with leadership-focused roles, such as managers, executives, HR, and others that have positions that more directly shape the company’s culture.

Key Takeaways & Details
  • 4 easy to apply principles that build trust within an organization
  • The role these play in managing people and working in teams
  • How to implement these principles in both your organization and personal life
  • What people are looking for from their boss, employees, and HR reps.

Dallin has been certified by the NASBA Center for the Public Trust and the Daniel’s Fund Ethics Initiative. These certifications may make this presentation count towards required ethics training quotas.

Length

1 Hour Keynote

Custom Topic

A custom-tailored topic for you organization 

As long as the topic is related to the fields of marketing, ethics, or entrepreneurship, Dallin can craft a presentation to meet the unique needs of your organization. To accomplish this, at least three months of advance notice is required.

Length

Variable

Get In Touch

Contact Info

Phone

(307)-851-7250

Email

contact@dallincooper.com